Entry2_
Nguyen Thuy Linh
Item1 : L'EAU DE MISSHA / FASCINATION
CF
Source: http://www.youtube.com/watch?feature=player_embedded&v=yT6Pea2v-dY
Components
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Contents
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1.
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Source
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Missha
Cosmetic
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||
2.
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Target
audience
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Female
(especially who want to look fashionable and attractive)
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3.
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Medium (
media )
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Internet
|
||
4.
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Context
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In
Thailand
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5.
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Objectives
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To
persuade ladies, women to buy the
perfume
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6.
|
Messages
|
General
Selling Proposition
|
Once using
this kind of perfume, you can enhance your beauty and look more attractive
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Product
Attributes
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Help you
to attract the attention of the male
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Customer
Benefits
|
Be
attractive
|
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Personal
Values
|
Love ,
pleasure, self-fulfillment
|
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7.
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Message
Execution
|
Description
|
The main
scene is about 2 men who are drinking and chatting with his friends, then the
girl comes near them. The fragrance from her makes them notice and turn their
head back to find it but she has gone. Later on, the girl sits down and sprays
the perfume again which makes the 2 men turn back to find her. Unfortunately,
she has gone again and left the bottle of perfume at the table. Even when
they get back to home, they still very fascinated and enchanted by this scent
and think of this all the time.
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Execution
Style(s )
Rhetorical
Device(s)
|
Musical
Lifestyle
Mood/image
|
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8.
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Evaluation
|
Attractive
and fascinated
|
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Item2 :
Lotteria Fast food CF
Source:http://www.youtube.com/watch?v=tK5chLDBtmI
Components
|
Contents
|
|||
1.
|
Source
|
Lotteria
|
||
2.
|
Target
audience
|
Youngsters
, Children
|
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3.
|
Medium (
media )
|
Internet,
TV broadcasting
|
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4.
|
Context
|
South
Korea
|
||
5.
|
Objectives
|
Persuade
people to buy fast foods
|
||
6.
|
Messages
|
General
Selling Proposition
|
+Bring the
happiness and enjoyment for customer when eating at Lotteria
+Very
convenient for busy people
|
|
Product
Attributes
|
Offer many
types of fast food for everyone to enjoy together
|
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Customer
Benefits
|
Cheap
price
Time-saving
( not have to cook)
The
atmosphere at the store : stylish, warm, pleasant
|
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Personal
Values
|
Pleasure ,
excitement , fun, exciting life
|
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7.
|
Message
Execution
|
Description
|
The main
actor of the commercial with his friends and relatives together are having
fun , taking photos, talking friendly with many kinds of fast foods in
Lotteria store.
|
|
Execution
Style(s )
Rhetorical
Device(s)
|
Lifestyle
Mood/
images
Musical
|
|||
8.
|
Evaluation
|
Funny and
convincing through the happiness and gestures of the actors and actresses in
the CF
|
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Item3: [GALAXY
Note II] Introducing Samsung GALAXY Note II
Source: http://www.youtube.com/watch?v=yr2g_aJQzQk
Components
|
Contents
|
|||
1.
|
Source
|
Samsung
Electronics
|
||
2.
|
Target
audience
|
All people
(especially business people, or people addicted to technology)
|
||
3.
|
Medium (
media )
|
Internet
|
||
4.
|
Context
|
Unclear
|
||
5.
|
Objectives
|
Persuade
people to buy this smart phone
|
||
6.
|
Messages
|
General
Selling Proposition
|
Perfect
viewing experience just fit in hands
Easy multitasking
at the same time
Amazing
expression tools
|
|
Product
Attributes
|
Make user
stylish, modern , catch up with the technology
|
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Customer
Benefits
|
Have
creative thoughts when organizing things
More
modern
|
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Personal
Values
|
Fun,
exciting life
Pleasure
Wisdom
Comfortable
|
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7.
|
Message
Execution
|
Description
|
Each
unique function is orderly shown on the vid with the example image and the
short subtitles running on the screen in the funny sound track.
|
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Execution
Style(s )
Rhetorical
Device(s)
|
Lifestyle
Musical
Mood/image
Real
product symbol
|
|||
8.
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Evaluation
|
Very
attractive and persuasive through facts and example
|
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Hi Linh, after reading your framework, I have some comments for you:
ReplyDelete- Item 1: I think in product attributes section, this perfume also has pervasive acroma. You can see in the advertisement, although the boy stands far away from her, he still smells her perfume.
- Item2: I think ''The atmosphere at the store : stylish, warm, pleasant'' doesn't relate to customer benefits. Besides, in product attributes section, the product also has good taste
- Item3: I don't agree more with you
- All the items, you should give more details about execution styles you listed
Overall, you did a good work. Do hope my comments may help you
Hello,Linh.
ReplyDeleteFor every items here, I think that you did hard and it is really a good entry to read. Your three items are attractive and have clear messages. However, like Le Ngoc Anh said, you should pay more attention in product attributes and personal values. Moreover, evaluation part is need to be more cared about. It is important to show the successful of the ads.
Best regards.
In general, I agree with you about content, but there are still some matters I want to talk about.
ReplyDeleteFirst, in all items you said that the objective is to persuade customers to buy the products, but I think you need to point out exactly what level the advertisers want to reach: conative, affective or cognitive ?
Second, I think you should explain in more details in " personal values" and "execution styles".
Finally, in my opinion beside what you mentioned, the execution style of the last advert is demonstration because in this advert, they show very clearly the way to use this product.
Hope my comments will be useful to you!