ENTRY 2 _ Le Ngoc Xuan Mai

ENTRY 2

Understanding advertising messages

ITEM 1: Pepsi Twist advertisement

Components			Contents
1.	Source		Pepsi (drink company)
2.	Target audience		People all over the world  (any kinds of generations)
3.	Medium		Broadcast on the internet and TV
4.	Context		Unclear
5.	Objectives		To persuade people to use drinks branded Pepsi
6.	Messages	Generally selling proposition	If  you are thirsty or not, you may use Pepsi Twist. Especially, it is a good choice for people being tired.
		Product attributes	To encourage people to use Pepsi Twist
		Customer benifits	Feel fresh and energetic
		Personal values	Health and interest
7.	Message Execution	Description	This image contains a lime personalized with a man urinating into a cold cup of Pepsi. Hence, it represents the taste of lemon in the drink. In addition, there is a small bottle of Pepsi next to that cup and the “man-lime” stands on that bottle.
		Execution styles Rhetorical devices	Humorous overstatement Animated product symbol

 ITEM 2:

http://www.youtube.com/watch?NR=1&v=xJFE5b42P-s&feature=endscreen

Components			Contents
1.	Source		Toyota ( car  company)
2.	Target audience		People are in need of using cars
3.	Medium		On the Internet and TV
4.	Context		A morning at home
5.	Objectives		To make fun and impression to attract customers buying cars
6.	Messages	Generally selling proposition	If you want to drive Toyota car, you have to compete each other, even they are spouses
		Product attributes	Encourage people to use cars
		Customer benifits	To make their own
		Personal values	Safe and ownership
7.	Message Execution	Description	There are 2 main context in the video. The first context is in the bed. The spouse looks so happy. However, when it moves to the next context, the situation totally changes. The wife creeps to avoid making her husband awake. Nevertheless, she doesnt know that the very her husband sets many traps to prevent her from leaving the house. Step by step, he puts a hairdryer into the bathtub,lets a bowl drop down her head. Besides, the wife sets many wicked traps to revenge her husband as well. First, she traps him by clamping his head to the window. Second,she makes his head fire and fall down the stairs. Finally, both come out the house with an untidy appearance. But the husband seems to be wiser than his wife. He cheats her in order to get the car’s key  and drive away. However, the wife is ready to boom their house to catch up with him, despite only getting the seat on the top of car
		Execution styles Rhetorical devices	Humorous oversatement

 ITEM 3:

Components			Contents
1.	Source		Kacang Jumbo( a company manufactures penuts in Indonesia,especially Kayaking jumbo penuts)
2.	Target audience		All ages
3.	Medium		On the internet and TV
4.	Context		In the desert in Indonesia
5.	Objectives		To attract people with KayaKing
6.	Messages	Generally selling proposition	.The peanuts are jumbo size, what would happen if literally a jumbosized elephant ate them?
		Product attributes	Encourage customer to use KayaKing
		Customer benifits	Health
		Personal values	Power
7.	Message Execution	Description	featuring two elephants practicing the Heimlich maneuvre in a desert
		Execution styles Rhetorical devices	Humorous overstatement