Lê thị Lan: entry 2
Item 1:” pepsi” advertisement
Components
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Contents
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1.
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Source
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Pepsi
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2.
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Target audience
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Everyone, every viewer
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3.
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Medium(media)
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Tv/ broadcasting
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4.
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Context
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Aggressive of Chinese( story
about pepsi)
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5.
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Objectives
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Affective
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6.
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messages
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General selling proposition
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The suitable for all of people,
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Product attributes
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Fresh,good taste
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Customer benefits
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Have a heathy and strong body
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Personal values
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Excitement, pleasure, happiness
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7.
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Message execution
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Description
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This is pepsi advert. There is a man foreign come temple to learn. A
long time,he is still not eccepted ability and his progress until he meet a
pepsi. He see drawings on the forehead of people. He breaks forehead on the
side and he was eccepted.
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Execution style(s)/ rhetorical device(s)
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Lifestyle, musical, fantasy, image
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8.
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Evaluation
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This advertisement is very funny
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Item 2: ”Oishi Snack Tom Cay TVC” advertisement
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Components
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Contents
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1.
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Source
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Oishi snack Tom Cay TVC
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2.
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Target
audience
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Everyone,
every viewer
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3.
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Medium(media)
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Tv/
broadcasting
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4.
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Context
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Unknow
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5.
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Objectives
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Affective
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6.
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Messages
execution
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General
selling proposition
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Oishi Snack
tom cay TVC funny ads Oishi Snack
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Product
attributes
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Good
taste, crispy, interesting
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Customer
benefits
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Enjoyment
of good taste, entertainment,
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Personal
values
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Familiar,
pleasure, happiness, excitement, society
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7.
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Description
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There
is a group people who gone to the picnic and make a camping in the forest. When
they are playing game; suddenly, there are
3 bears come up. All of people found lurking
but have only a person not run. So he is abashment and not do nothing and
Immediately, he give a Osihi Snack
fof them after 3 bears danced.
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Execution
style(s)/ rhetorical device(s)
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Musical,
image, lifestyle,
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8.
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Evaluation
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This
advertisement is funny, it brings laugh for everyone.
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Item 3:” vinamilk jump” advertisement
components
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Contents
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1.
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Source
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Vinamilk
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2.
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Target
audience
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Every
viewer, children
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3.
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Medium(media)
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Tv/
broadcasting
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4.
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Context
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In
2012
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5.
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objectives
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Affective
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6.
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messages
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General
selling proposition
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Vinamilk
helps body develop total, especially with children
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Product
attributes
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Good
taste,fresh
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Customer
benefits
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Heathy,
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Personal
values
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Happiness,
excitement,
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7.
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Message
execution
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Description
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There
are 3 cows jump from low to high and cows is rising, they jump more hinger more. We see a party They sing
“ we wish we were taller…”, there are 3 glasses for morning,noon and night.
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Execution
style(s)/ rhetorical device(s)
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Fantasy,
musical, image
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8.
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evaluation
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Interesting,effective
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Hello Lan. After reading your entry 2, I want to give you some comments:
ReplyDelete- Item 1: From my perspective, I’m not sure about the context and the general selling proposition that you wrote are right or not. Besides, you should explain about the execution styles you have listed here.
- Item 2: Can you check the link of this advertisement? I think it has a problem. I can’t watch this advertisement so I can’t give comments for this item.
- Item 3: There is one more execution style that I found: Humorous.
Overall, you did a good job. Hope my comments will be useful for you. Keep practicing so you can do better in other entries!
This comment has been removed by the author.
ReplyDeleteHi Lan, here after is my comment for your entry after reading it
ReplyDelete- Item 2: Please check the link of that advertisment again
- Item 1 and 3: In description section, you should pay more attention to grammar mistakes such as verb tense. ALso, you should give more details about execution styles you listed. Besides, in item 1, in evalution section, I think it's also interesting and attractive to the viewers
In generally, you did your best. Do hope these above comments may help you
Hi Lan,
ReplyDeleteI'd love your advertisement you have chosen. They made me spend several minutes laughing. And now, I have some opinions for your hard work.
Overall, I agree with almost of your ideas about the advertisements. However, I think if you spend more time practising grammar, it will help your expression in English very much. I will list an incorrect sentence here so that you can fix it:
"There is a man foreign come temple to learn => There is a foreign man coming to a temple to learn Chinese kungfu.".
In detail, these are some of my comments:
As for item 1, the context was in 2007. You can go to Pepsi homepage to have more information about this. Besides, you should add Strength and Health to Customer benefits to my perspective.
About your second item, i can find the advertisement because of its invalidity. Can you please posted the source?
To talk about the last item, I think Customer benefits include Fun, also. In addition, through the video, we can see customer can have Health as a Personal value. One small thing is that the context of this advertisement was not in 2012. I found a post on Youtube since 2011. So, it should be checked again. And this is the link of the clip I found: http://www.youtube.com/watch?v=fbLGQfrr2t0
Thank you for your reading my comments!
Best,
Nguyen Thi Nguyet.
Dear Lan, here is my comments about your entry:
ReplyDeleteItem 1: I don't agree with the context u wrote there (aggressive of chinese?)and are you sure that it's suitable for all people while in the video we only see monks in a big pagoda?
Item 2: This video is no longer available because the YouTube account associated with this video has been terminated. So please check the validity of link before u post it.
Item 3: I like this advertisement u chose, but please notice that we cannot refer from the advertisement that Vinamilk helps body develop total, it's just about improving the height if we drink 3 glasses of vinamilk a day. What's more, I don't see any clue which shows that the milk is fresh or not :) Regarding the customer benefits, agree that it's healthful for consumers, but please make it more detailed (healthful in what way? here in the advertisement, it helps to make us taller)
Thank you for reading my comments!
Dear Lan,
ReplyDeleteAfter reading your entry, I want to share with you my comments:
--Item 1: you should pay more attention to the General selling proposition. May be it is not suitable for everyone. The grammar structure here is not correct. You should notice it more carefully.
--Item 2: in this item, the description you showed to viewers is in confusion. You made some mistakes in what tense you used. The rest parts are quite good.
--Item 3: the video is funny, but not include enough description about that product. You can add more explanation about the uses of milk, not just improving the height.
Thanks for reading.
(Commented by: Nguyen Thi Hong Quynh)