Entry
2-Hoàng Thị Thùy
ENTRY 2
Understanding
advertising messages
Item 1: “Omega 3”
Advertisement
Source: http://www.flickr.com/photos/horacio_cardozo_portfolio/1368977590/
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Components
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Contents
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1.
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Source
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Omega
3(Good Health company)
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2.
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Target
Audience
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Everyone(especially
older and pregnant women)
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3.
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Medium(Media)
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Printed(poster)
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4.
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Context
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Unknown
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5.
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Objectives
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Awareness:
to make people know about product
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6.
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Message
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General
Selling Proposition
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Omega
3 is natural solutions for healthy life
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Product
Attributes
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Fish oil
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Customer
Benefits
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Making
healthier body: eye, skin, brain,…
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Personal
Values
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Happy
family, pleasure
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Message
Execution
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Description
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The top
of the poster is the name of the product: Omega 3. On the center, in the
left, there are three picture of happy families; the right are some benefits
of Omega 3. The bottom are image of several kinds of Omega 3 and logo of the
company.
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Execution
Style(s)
Rhetorical
Device(s)
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Scientific(
knowledge about medicine)
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8.
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Evaluation
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Very good.
A product of health makes happiness
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Item 2: “Adidas
ClimaCool Ride” Advertisement
Source:
http://www.youtube.com/watch?v=iVsx8z9-W5w
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Components
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Contents
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1.
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Source
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Climacool
Adidas
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2.
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Target
Audience
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People
who play sports
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3.
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Medium(Media)
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Broadcasting
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4.
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Context
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The previous
year
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5.
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Objectives
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Preference
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6.
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Message
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General
Selling Proposition
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Play sports
with Adidas makes very great feeling
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Product
Attributes
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Flexibility,
small-size, strong and energetic
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Customer
Benefits
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Giving
customers high performance
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Personal
Values
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Speed,
activeness, comfort and beauty
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Message
Execution
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Description
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Person
who advertises Adidas is David Beckham. He wears a Adidas pair of shoes, does
some exercises, passes obstacles, climbs up and down the ladder on the
stadium. The final part introduces some types ò product.
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Execution
Style(s)
Rhetorical
Device(s)
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Musical
Lifestyle(
sport style)
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8.
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Evaluation
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Good impression.
Beckham makes cool and active but very strong expression
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Item 3: “Dalin
Reklami” Adveritsement
Source:
http://www.youtube.com/watch?v=Smx9marzT58
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Components
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Contents
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1.
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Source
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Dalin
Reklami
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2.
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Target
Audience
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Children
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3.
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Medium(Media)
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Broadcasting
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4.
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Context
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Unknown
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5.
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Objectives
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Preference
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6.
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Message
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General
Selling Proposition
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You can
use Dalin to take bath for children because it’s not harmful for skin and is
harmony with nature
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Product
Attributes
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Fresh and
natural
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Customer
Benefits
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Making
children’s body clean
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Personal
Values
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Happiness,
comfort
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Message
Execution
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Description
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The chicks
is the image of the kids. They arrange in a row and walk toward a bathtub in
the melody of a fun song sung by a girl. Two chicks play rocking game to push
milk into the bathtub and one jump into it.Then it is out of the bathtub with
happy expression. Finally, a row of kids goes in the opposite after the bath.
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Execution
Style(s)
Rhetorical
Device(s)
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Musical
Mood/Image(
the chicks is the image of the kids)
Fantasy(
the chicks have activities and expression as human being)
Humorous(the
chick at the final part)
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8.
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Evaluation
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Fun and
attractive video
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Commented by :VU THI THUY
ReplyDeleteDear Thuy!
I think you do your homework well, and carefully
However, i would like to suggest some parts in item 1 i do not totally agree with you:
- Firstly, Objective is not only awareness ( Make people know about product) but also affective ( show the benefit of using the product. It is target of marketing.
- Secondly, in product attribute, i do not understand what you mean, it is just fish oil
- Thirdly, customer benefit is more healthy , not healthier,
-finally, execution style, i think it has image
Hi Thuy,
ReplyDeleteI’m very pleased to have some comment.
First, your entry is quite well-prepared and exact. Nevertheless, I have some suggestions for it:
In the 1st item: as we see on the poster, we can’t find some specific attributes except usual fish oil. This leads to the doubt of viewers
In the second one, the advertisement emphasis on the climacool of the product, you should add the important feature in the product attribute. Moreover, image/ mood is also an execution style.
You’ve done the 3rd quite specifically and sufficiently
commented by:
Vu Thi Gam
hi thuy,
ReplyDeletei like your entry, you prepare is very good!
1st item: i think execution style is image and scientific.
2nd item: Personal Values is speed, activeness, comfort and beauty. beside it has durable.
3rd item: it is interesting, giving customer comfortable.
comment by lan.
dear Thuy,
ReplyDeleteI have some comments for you after reading your entry:
--Item 1: maybe it has not information enough. You can spend more words to describe in detail the objectives and product attributes. It is not just only things that you mentioned.
--Item 2: in my opinion, it is good and well- performed.
--Item 3: you described the product in this advertisement quite completely and effectively. The target customers can know deeply that product. Congratulation!
Thanks for reading.
(commented by: Nguyen Thi Hong Quynh)