http://www.youtube.com/watch?v=Jzjga17oBqk
Components
|
Contents
|
|||
1
|
Source
|
Heineken
|
||
2
|
Target
Audience
|
Adult | ||
3
|
Medium
(Media)
|
Broadcasting
(TV)
|
||
4
|
Context
|
Unknown
|
||
5
|
Objectives
|
Create the demand of drinking Heineken and persuade people to buy (cognitive, affective). | ||
6
|
Message
|
General
selling proposition
|
Heineken unchanged since 1873
|
|
Product
attributes
|
Good taste
|
|||
Customer
benefits
|
Enjoyment of
good taste
|
|||
Personal
values
|
Excitement, pleasure
|
|||
7
|
Message
execution
|
Description
|
This is a Heineken Advert. A man whose refrigerator ran out of Heineken had to go out for a cup of that drink. On the way that he got to pub, the scene around him changed back to 1980's. He called a cup of Heineken. After drinking he felt that the 1983 beer flavor was not different from now at all.
|
|
Execution
style(s)/
Rhetorical
device(s)
|
- Music (used during the advert)
- Fantasy (the road changed back to 1980s)
- Mood (the man was satisfied)
|
|||
8
|
Evaluation
|
Effective, impressive and unique
|
||
Item 2: Pepsi Ad
Components
|
Contents
|
|||
1
|
Source
|
Pepsi
|
||
2
|
Target
Audience
|
Every viewer
|
||
3
|
Medium
(Media)
|
Printed Advertising
|
||
4
|
Context
|
Unknown | ||
5
|
Objectives
|
Affective
|
||
6
|
Message
|
General
selling proposition
|
Joy Pepsi
|
|
Product
attributes
|
Good taste
|
|||
Customer
benefits
|
Enjoyment of
good taste
|
|||
Personal
values
|
Happiness, pleasure, attract
|
|||
7
|
Message
execution
|
Description
|
This is a Pepsi Advert. A snowman tried to get the can of Pepsi though he was melting.
|
|
Execution
style(s)/
Rhetorical
device(s)
|
- Image (snowman)
- Fantasy (a snowman can not come into a house and get a can of Pepsi)
- Mood (the desire of the snowman)
|
|||
8
|
Evaluation
|
Effective, attractive and eye-catching
|
||
Item 3:
Source: http://www.youtube.com/watch?v=pfvq2Gf6UE8
Components
|
Contents
|
|||
1
|
Source
|
Red Bull
|
||
2
|
Target
Audience
|
Every viewer
|
||
3
|
Medium
(Media)
|
Broadcasting
(TV)
|
||
4
|
Context
|
Unknown
|
||
5
|
Objectives
|
Affective
|
||
6
|
Message
|
General
selling proposition
|
- Red Bull is an energy drinks that supplies an incredible energy source.
- "Red Bull gives you wings"
|
|
Product
attributes
|
Good taste, energetic
|
|||
Customer
benefits
|
- Enjoyment of
good taste
- Good health.
|
|||
Personal
values
|
Excitement, happiness, pleasure
|
|||
7
|
Message
execution
|
Description
|
This is a funny Red Bull advert. A fashion-forward zebra drank Red Bull and then she could defeat a fierce crocodile. After that she won a crocodile bag as a prize.
|
|
Execution
style(s)/
Rhetorical
device(s)
|
- Fantasy (it is unreal)
- Humorous (A zebra can defeat a crocodile)
- Image (zebra and crocodile)
|
|||
8
|
Evaluation
|
Effective, impressive and interesting
|
||
commented by Nguyễn Thị Thoan
ReplyDeletedear Quynh,
after watching your entry, i have some comments as following:
firstly, i like your first and last advertisements, cause they are very funny and close to the products' benefit.
however, in item 2, i can not see the eye-catching evaluation, i feel the funny situation instead.
keep working and hope you improve in the next entry.
Hi quynh
ReplyDeletethe quaility of the entry is very good and I agree with your analysis a lot. but, there are some little point i'm not sure I agree with you in the item 3.
Firstly, the context of this advertisement is 2011, we easily see this year on the title of video.
moreover, about the " Personal Values",how about "energetic" ?
there are my own opinion, hope it help you to improve your entry next time