Entry 2 _Bùi  Thị Loan

Item 1 :  “C2 green tea”  Advertisement                                                                            

                            

Components			Contents
1	Source		Tiger
2	Target audience		Every  viewer ( especially in winter)
3	Medium		Poster
4	Context		unknown
5	objectives		Effective
6	message	General selling proposition	Slogan : “keep your drink hot for hours.” If you are going to a journey in winter. May be,  bringing about tiger’s product is the best choice for you
		Product  attributes	Keep your drink hot for hours.
		Customers benefits	Keep temperature for body in winter
		Personal values	Warm feelings, excitement.
7	Message execution	Description	The poster is described  that a man wear a coat and on the neck has a scarf and  bring a bag on the shoulder.A  man is standing a remote highlands. May be , he is going on his journey to go anywhere. The weather is  the winter. Thus, he stops to drink a cup of hot water.
		Execution style (s) Rhetorical device (s)	Mood image  A scarf wear on the neck ( the winter)
8	Evaluation		Interesting, great idea. Look at the poster, viewers want to buy the product if you must go a trip far away.

Item 2 : Guinness’s beer advertisement

Source : http://www.youtube.com/watch?feature=player_embedded&v=Lc6U7_-BeGc

Component			Contents
1	Source		Guinness
2	Target audience		All men
3	Medium		Broadcast on TV
4	Context		unknown
5	objectives		Effective
6	message	General selling proposition	Slogan : “Guinness’s Beer is always drinks for all men  from past to now”
		Product  attributes	Cooling  during  the summer, good taste.
		Customers benefits	It is a favorite drink for men
		Personal values	Affirm positive or real men in society.
7	Message execution	Description	Only with 50 second, the advertiser of Guinness famous brand has represented  entire Darwin’s theory of evolution. In a bar, three men are together drinking Guinness’s beer. While they are drinking, the Darwin’s theory of revolution is likely to a film showing in their mind. Their body has changed during the history from now to ancient until they has drink a cup of beer.
		Execution style (s) Rhetorical device (s)	Mood image. Humorous, overstatement
8	Evaluation		Interesting, great idea. Look at the advertisement, viewers want to try it on now. .

Item 3 : biti’s advertisement

Source : http://www.youtube.com/watch?v=rF_FSiHj5bM

Component			Contents
1	Source		Biti’s
2	Target audience		Every viewer
3	Medium		Broadcast on TV
4	Context		The campaign of Biti’s in 2002
5	objectives		Effective
6	message	General selling proposition	Slogan : “Biti’s – Cherish  Vietnamese  foot.”  Biti’s is the best choice for everyone in order to care of the foot.
		Product  attributes	Protect  your feet in all the journey.
		Customers benefits	Bring about  smooth for feet
		Personal values	Excitement, comfortable.
7	Message execution	Description	The advertiser has represented the struggle during Vietnam peoples. To begin  with  Long Quan’s steps passing  down the ocean and Au Co’s steps passing  up to the mountain. Then, Tay Son’s steps making the legend of speed. Next, steps passed over Truong Son range. At the end, steps  into the new millennium.
		Execution style (s) Rhetorical device (s)	Musical, fantasy,
8	Evaluation		Interesting, great idea. Look at the advertisement, viewer want to buy them.