Item 1: “Nolan’s chedder” advertisement
Source: http://mba-mci.edu.vn/en/news-a
events/videos/viewvideo/271/best-advertising/nolans-cheddar-ads.html
Components
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Contents
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1
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Source
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Nolan’s Chedder
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2
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Target Audience
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Every viewer
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3
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Medium
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Broadcast TV
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4
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Context
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Unclear
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5
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Objectives
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To introduce product; persuade people to buy and to eat Nolan's cheddar
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6
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Messages
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General Selling Proposition
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If you eat Nolan's Cheddar Cheese then you will be incredibly strong. And get yourself out of death by using the muscle you just gained from eating Nolan's Cheddar Cheese.
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Product Attributes
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Good taste
Nutritious
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Customer benefits
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Reinforce strength
Energetic
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Personal values
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Health
Fitness
Pleasure
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7
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Message execution
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Description
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Basically this video is a mouse coming out of its mouse hole to encounter a rat trap with the Nolan's Cheddar Cheese on it. So the mouse starts to eat the cheese, and after being about halfway done with the cheese, the rat climbs on top of the rat trap like it is on top of the world and the rat trap snaps. Then the video pans and it seems like the rat is going to die but all of a sudden the mouse starts to bench press the rat trap bar then the screen fades away and it says Nolan's Cheddar Cheese “seriously strong”.
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Execution style
Rhetorical device
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Fantasy
Musical
Humorous
Overstatement
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8
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Evaluation
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Good expression
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II.
Item 2 : Adidas shoes Advertisement
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Components
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Contents
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1
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Source
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Adidas
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2
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Target
Audience
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Athletes
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3
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Medium
(media)
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Printed
advertising
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4
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Context
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Modern
life
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5
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Objectives
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To
introduce and persuade people to use Adidas shoes
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6
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Messages
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General
Selling Proposition
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If
you wear Adidas shoes, you can turn extremely fast
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Product
attributes
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Dedicated,
high quality
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Customer
benefits
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Enhanced athletic ability
and feel comfortable
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Personal
values
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Personal
accomplishment
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7
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Message
Execution
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Description
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In
a modern stadium, an athlete wearing Adidas shoes is running. There are
many fuzzy legs to show his speed as fast as he has 600 million legs ( the
sentence on the ground). The slogan of Adidas is "Impossible is
nothing" emphasizes the quality and the benefits it brings to customers.
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Execution
style(s)/ Rhetorical Device(s)
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Image
Overstatement
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8
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Evaluation
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Impressing.
It makes Adidas become familiar to people
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III.
Item 3: Sony Vaio Advertisement
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Components
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Contents
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1
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Source
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Sony Vaio
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2
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Target Audience
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Everyone who have the need to use computer
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3
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Medium
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Printed advertising
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4
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Context
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Unknown
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5
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Objectives
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persuade users that Vaio is good and very light, so it is a good
choice.
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6
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Messages
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General selling
proposition
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Lightweight and quality are the best features
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Product attributes
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Portable, especially light, smooth screen.
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Customer benefits
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Mobile-lifting, easily- taking.
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Personal values
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Pleasure
Wisdom
Comfortable
Enjoyable.
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7
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Message execution
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Description
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An elegant businessman is on the runway of an airport. There is
a bag in his hand and some papers left in another one. He looks amazed
because most of the documentary papers and even the laptop are gone with the
gust of the wind made by airplane nearby.
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Execution style(s)
Rhetorical device(s)
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8
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Evaluation
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Interesting. The advertisement can describe the lightness of laptop.
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hi phuong,
ReplyDeletei have some cmts on ur entry as follow:
2nd item: i think the target customer is not only athletes but also everyone in need of using shoes
About the customer benefits, in my opinion, it should be " speed and comfort"
3rd item, in the dimension of personal values, you should make it consistent! and i think you can combine "comfortable with "enjoyable" and correct the form into enjoyment
tks for reading!
hi phuong,
ReplyDeletei like your adverts that is interesting.
1st and 2rd item is very good! 1st item: in the point,when we eat Nolan's Cheddar Cheese we will be incredibly strong.
2rd item: Adidas shoes is high quality it help us comfort in the activitives, such as item it help he running is fast.target customer is everyone
3rd item: in this item, i think evaluation is effective and interesting.
that is all my comment
comment by lan
dear phương,
ReplyDeleteafter reading your entry 2, i have some comments for you:
1. the first item is my favourite as it is a funny advertisement and it covered mostly everything. However, i'm wondering if "fitness" is a personal value of this cheese brand's users. from my perspective, it should be "health" and "pleasure" only.
2. in my opinion, the target customers can be "sport-shoes users", not only the atheletes.
3. the last item is very interesting and easy to understand. nevertheless, about personal values, i think "enjoyable" and "pleasure" are just the same (you should use only one) . Moreover, i suppose that "self-fulfillment" can also be a personal value (vaio laptop brings about professional look for its users)
overall, you did a good job on this entry. keep doing your work!
Dear phuong,
ReplyDeleteAfter reading your entry, I have some comment for you as follow.
-- Item 1: I am very impressed by this funny video. It is not only funny but also strange.
Congratulation!
--Item 2 and Item 3: they are quite good. However, I still have some small advice want to share with you.
- Item 2: It will be better if you can add other target customers who can use the shoes for their need.
-Item 3: you should know how to use the words wisely. It can make your advertisement becomes persuasive.
Thanks for reading.
( commented by: Nguyen Thi Hong Quynh)