Process essay_ Bui Thi Loan (version 2)

Nowadays, with the development of technology, online shopping has become more and more popular in the market. EBay is one of the world's most venerable online companies—not to mention one of the most endlessly emulated and discussed. When you want to purchase online at  http://eBay.vn, there are three following steps.

Firstly, in order to buy products on eBay.vn, the customer must create  an eBay account at website  http://chodientu.vn to become a membership on this web. After that , you access to  http://ebay.chodientu.vn. You complete a log-in step in order to search and buy a product in this website.

Secondly, search products that you want to buy. You decide whether you use keyword to search or browse by category. Then, you enter a keyword ( the name of product) in “Search box”. Besides, the system of eBay website always has “advanced search” that you can search product effectively. For example, you are looking for Logitech LX7. Click on “advanced search” button, you type “Logitech LX7” in  Search box or Search title and description.

The final step is making an order. Before, you decide to purchase a product, you should check about not only information of product carefully but also method of payment with payment instructions, review product description and shipping details and return policy. To do this, let’s browse “ask seller a question” section. After receiving answers from seller, you decide whether to bid or buy it now. If you decide to buy it now, click on “buy it now “ and confirm the purchase on the proceeding page. When item won, let’s click on “pay now’’ to select method of payment ( paypal, credit card, money order/ cashier’s check, personal check). After that, you have finished  all the above  steps. You  are  successful in buying online at this websites.

In conclusion, by following to three steps above, you can buy what you want. Succeed your hobby with  online  shopping in eBay.com.vn.

Nguyen Thi Mo, Writing process essay version 2

Online shopping or online retailing is a form of electronic commerce  which allows consumers  directly to  buy goods or services from a seller on the internet  using a web brower .  Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. Vatgia.com is one of the most famous click and mortar shops in Vietnam. To buy things online in this site, customers will go through three phases.

The first and the most complex step in this process is selecting goods to purchase. To choose product, customers easily look at and search what goods they want in the categories by clicking  “ Product” , the button in the left top of the page. They will see many sorts of products such as phone –telecommunication, electronics, Fashion, computers...... Because of various styles of products and companies that manufacture and sell them, It is essential that customers should compare prices and features to find out the most suitable goods. After that, the customer must click on “ Mua hàng” to add the goods into their  shop carts.
Once the customers add the goods to their shopping carts, they must click on “ Thanh toán” to purchase it .  Immediately, Buyers will see a form that requests them  to fill the information contains  name, gender, address, phone number , email address and time customers want to receive products.

After fulfilling the form, clicking on the button  “  Tiếp theo bước hai” , customers will move on the second phase, choosing methods of payment. In this phase, they will see some information such as company, methods of payment and method of delivering. There are two methods paying directly by cash, or send money via bank account. Next, customers will choose the method of deliver goods. Buyer should contact with the seller to understand the methods of payment and delivery clearly so they can avoid any problem.

The final step is making sure of purchasing, buyers will check the shopping carts once more time . in this phase,  buyers also confirm the method of payment and delivery, time to receive products. If customers  want to change some items, they can click on the button “ Quay lại bước 1 để sửa thông tin” . If  buyers   agree completely , they click on “ Gửi đơn đặt hàng” to send their order to company. After that, an email will be automatically sent to their email addresses  so customers can check it if necessary.

The process of  buying things in " vatgia.com " is very simple for every customer. Only by following three steps above, customers can buy the most suitable products without spending too much time and money.

Process esay - Thach Thanh Tung

Topic: How to book movie ticket(s) online.

Watching movies is now becoming one of the most favorite activities of people when having free time. In the past, we normally go the movie theater and then get ticket(s) there. However, nowadays, with the development of technology, buying tickets becomes easier than ever. Let’s take MegaStar cinema for instance. Booking ticket(s) should be followed three steps: access to the official website which is www.megastar.vn; fill some information; go to the cinema to receive booked ticket(s).

First of all, using computer or smart phone which is internet access to opens www.megastar.vn. Then, you can see in the left column the words “Booking online” and three rows below are the information that you need to fill in. There are “Choosing theaters”, “Choosing movie” and “Choosing date”. It is optional so you do not need to choose all three rows. After that, you click on “Search” to continue the process.

Next, a new tab which shows time will be appeared.  Then, producer will ask you to sign in with your registered email and password so that they can confirm whether you really want buy ticket(s) or not. In case you do not have account, you can make a new one. You can find “Register Now” is next to “Sign In”. After you sign in, you will choose your sit(s). With MegaStar, they offer you a lot of coupons with many benefits so that you can click on the one that you prefer.

Finally, “Successful booking” will be shown in your screen in order to inform you that your requirement is accepted. However, when booking online, customers have to come to the cinema 45 minutes before the movie start in order to take the tickets; otherwise, the order will be cancel. It is noticeable that, when you receive ticket(s), you should check all the information on it to avoid accidents.

Sunday, March 24, 2013

Entry 2_ Bùi Thị Xuân Hương

ENTRY 2

(understanding advertising mesages)

ITEM 1: "Vinamilk" advertisement

Link: http://www.youtube.com/watch?v=C79BJF0BOCQ

Components			Contents
1.	Source		Vinamilk
2.	Target audience		Everyone
3.	Medium (Media)		Broadcast advertising
4	Context		Unclear
5	Objectives		Position brands
6.	Message	General Selling Proposition	Beautiful life with Vinamilk
		Product Attributes	Natural, 100 percent fresh and pure, nutrious
		Customer Benefits	Healthy
		Personal Values	Happiness, fun, pleasure
7.	Message Execution	Description	In the morning, a big herd of cows go to the farm, they dance and sing on the green grass field, there is a little cow tries to jump highly in the herd. Two cows lifting the cup of milk with a happy mood. The slogan " Cuoc song tuoi dep" is showed at the end of the ad.
		Execution Styles(s)/ Rhetorical Devices(s)	Fantasy ( cows can sing, dance and drink milk) Musical (the song cows sing) Image (cows) Mood ( mood of cows)
8.	Evaluation		Creative, impressive, lively, attractive

ITEM 2: "Carlton Draught beer" advertisement

Link: http://www.youtube.com/watch?v=_GbHpqfv9is

Components			Contents
1.	Source		Carlton Draught
2.	Target audience		Adults
3.	Medium (Media)		Broadcast advertising
4	Context		Unclear
5	Objectives		Provide the information of this beer that they are pure and many people like it
6.	Message	General Selling Proposition	Carlton Draught is made from beer
		Product Attributes	Pure, good taste
		Customer Benefits	Refreshment, joy
		Personal Values	Comfortable life, pleasure,
7.	Message Execution	Description	There is a goup of crimes going into a bar with a bag including a lot of money and demanding Carlton Draught beer. Unfortunately, many policemen are also here, then they chase the crimes. Although both of two fairs all run but they try to hole a cup of beer and protect it from spilling. They run through many streets and finally go to a bridge when it is separated into two parts. Luckily, the crimes can jump to the other part and harmony with people here who are drinking beer while policemen is left in the first one. Crimes enjoy the Carlton beercomfortablly
		Execution Styles(s)/ Rhetorical Devices(s)	Humorous (they are running but holding cups of beer) Musical ( the song) Image ( two horses on the cups of beer)
8.	Evaluation		Unique, funny, interesting

ITEM 3: "Virgin Atlantic Airline" advertisement

Components			Contents
1.	Source		Virgin Atlantic (Australia)
2.	Target audience		Everyone
3.	Medium (Media)		Printed advertising
4	Context		In the modern life when the need of travelling by plane is higher and higher
5	Objectives		Position brand, to persuade people to use the service
6.	Message	General Selling Proposition	Fly faster with Virgin Atlantic Airline ( Slogan: Now you're flying)
		Product Attributes	Extremely fast speed
		Customer Benefits	Flying fast
		Personal Values	Comfortable life, pleasure
7.	Message Execution	Description	There is a sign mounted on a side of a bridge over a road. On the sign has the letters “ AUS”, the letter A is circled with red color accompanied an arrow pointing to the back of the letter S (USA). There is a logo and a slogan "Now you're flying" in the right under coner of the sign.
		Execution Styles(s)/ Rhetorical Devices(s)	Image ( letters)
8.	Evaluation		Creative, impressive, unique